In Central Asia, the construction industry remains one of the most profitable, yet also one of the most vulnerable sectors. According to Brands & Duns, approximately 20% of companies declaring bankruptcy each year worldwide are linked to construction, with the primary cause being a shortage of capital and cash flow.

 

The Uzbek startup UYSOT has set out to address a key challenge in the market — low sales efficiency — by offering a comprehensive platform that integrates a CRM system, a marketplace, and financial tools.

 

 

From idea to mission

 

The concept for UYSOT emerged from a simple observation: digitalizing the sales departments of developers — responsible for the main cash inflow — can increase turnover by at least 30%. The team realized that this approach could have a significant impact on the industry by solving the problem of insufficient working capital and optimizing the core processes of developers.

 

“We have defined our mission as making real estate sales fast, transparent, and manageable,” says the company’s founder, Akmal Bakhronov.

 

What sets UYSOT apart from competitors

 

According to the founder, while there are numerous players in the PropTech and FinTech segments in the Central Asian market, most offer only a single solution: a CRM system, a marketplace, or a financial tool.

 

UYSOT took a different approach by creating an ecosystem in which an industrial-grade CRM, built-in financial instruments, and a marketplace operate as a single platform, covering the full cycle of property sales and management. This means developers receive everything they need for sales in one place, without the need to integrate multiple disparate solutions.

 

The main advantage of the product lies in its simplicity and intuitive user interface. It requires no lengthy training, which is particularly important for construction companies that value quick implementation and ease of use.

 

The human factor as a competitive advantage

 

At UYSOT, the belief is that technology alone is not enough — support from the team is equally vital. The company notes that assisting clients at various stages of working with the platform helps accelerate implementation and adapt the product to the real needs of developers.

 

According to the founder, maintaining continuous contact with users enables faster responses to arising issues and facilitates system improvements based on feedback. This approach is particularly important in the real estate sector, where transactions often involve significant amounts and long-term commitments. 

 

Technology that protects against double sales

 

One of UYSOT’s key technological solutions is a system for the digital identification of real estate properties. Each property is assigned a unique identification number, eliminating the risk of selling the same apartment to multiple buyers — a problem that remains relevant in many countries in the region.

 

To speed up the process and relieve developers of routine work, all property data is entered by the UYSOT support team. This ensures data accuracy, a unified description standard, and enables developers to start using the system without additional time investment.

 

Barriers and challenges

 

One of the major obstacles to development has been limited access to government databases. Even with the clear benefits of such integration, private companies often struggle to obtain official access. Nevertheless, UYSOT has already established cooperation with banks and developers, automating the processes that can be implemented within the current legal framework.  

 

Another major challenge at the outset was educating market players. In Central Asia, the construction business had remained highly profitable even without digital tools, and many developers believed change was unnecessary. The team had to go beyond simply selling the product — they needed to demonstrate the value of digitalization, proving in practice that a systematic approach and transparency could deliver exponential growth.

 

Monetization model

 

UYSOT employs a combined business model. The CRM system operates on a subscription basis (SaaS), where developers pay a monthly fee for access to sales and customer management tools.

 

The marketplace uses a hybrid model: a fixed fee for listing properties is combined with a small commission on confirmed transactions. This approach ensures a stable cash flow while incentivizing the company to drive successful client sales.

 

Scaling and export

 

UYSOT is already operating in Tajikistan and Kyrgyzstan. In Tajikistan, the level of digitalization in the construction sector remains low, meaning the startup must first generate demand and prove the value of its solution. In Kyrgyzstan, the situation is the opposite: most companies already use digital tools, but are often reluctant to switch from familiar systems, even if they are less efficient.

 

Future plans include expansion to other CIS countries, where similar market patterns and a strong demand for digitalization are observed. However, the company’s strategic focus is on the MENA region — the Middle East and North Africa — where a construction boom is currently underway, driving strong demand for modern PropTech solutions.

 

Funding and plans

 

UYSOT has raised $200,000 in investments from AloqaVentures and Tajik business angels. These funds have been directed towards developing the marketplace, expanding the team’s expertise, and launching operations in foreign markets. Part of the investment has also been used to adapt the product to the specific requirements of each new region.

 

The next investment round is planned for next year, with the primary objective being entry into the MENA markets, adapting the product to local realities, establishing partnerships, and securing a presence in key cities across the region. 

 

Vision for the future

 

Within 3–5 years, UYSOT envisions itself as a comprehensive ecosystem for the real estate market, covering the entire cycle — from development to post-sales service. The company aspires to become a PropTech pioneer in the MENA countries and reach a capitalization exceeding $1 billion.

 

The team is confident that their technology and approach can truly set a new standard for real estate transactions in the region, ensuring transparency, security, and convenience for all parties involved.  

 

Quick tips from the founder

 

Three tips for aspiring startups: focus, energy, team.

 

Best advice: “There is no ‘right’ or ‘wrong’ — only what works and what does not.”

 

Key quality of a founder: the ability to assemble people stronger than oneself and align them toward synergy.

 

Where to follow

🌐 UYSOT.uz

📱 Instagram: uysot_uz

✈️ Telegram: https://t.me/uysot_uz